The PMU industry has been rapidly growing in recent years due to the increasing demand for convenience as well as advancements in cosmetic technology. If you’ve only heard about PMU and don’t know much about what it is and how widespread of an industry it holds, this article will tell you all you need to know.
What is PMU?
Permanent Makeup (PMU), also known as cosmetic tattoos, is a specialized cosmetic technique where pigments are tattooed into the skin to enhance facial features like lips, eyebrows, and eyeliner. Unlike traditional makeup that must be applied daily and washes away easily, PMU gives you a semi-permanent solution by lasting between one to five years.
The duration typically depends on factors like pigment type, skin type, maintenance routines, as well as the PMU clinic.
Initially, the treatment was popular mostly for shaping eyebrows and microblading. But the industry has now since expanded to include lip blushing, eyeliner tattooing, and even scalp micropigmentation for hair loss solutions.
By offering all these, PMU caters to a diverse client base. This includes those who want to achieve aesthetic enhancements, have medical conditions affecting hair growth, and those with busy lifestyles who want to avoid reapplying makeup throughout the day or on the regular.
How does the PMU Industry work?
The PMU industry is actually a well-organized and established one, and functions like any other cosmetics industry. Here is a brief overview of the various sectors of it:
PMU procedures and techniques
PMU procedures are performed using different kinds of specialized tools. It also makes use of a variety of permanent pigments, which you can find in https://supremepermanent.com. In this procedure, technicians use fine needles or blades to apply pigment using various methods.
Some of the most popular ones include microblading for hair-like strokes, shading techniques for a sharp appearance, and ombré effects for subtle color gradients.
The advantage is that PMU pigments are specifically designed for cosmetic purposes and tend to fade over time. This is done so that clients can update their look as beauty trends evolve.
Equipment and Supplies
PMU has its own sub-industry of manufacturing. Thanks to rapidly developing industry standards, PMU machines have evolved to become more precise and ergonomic. Moreover pigments are now formulated to reduce the risk of adverse reactions and provide a more natural look.
Training and Certification
The PMU industry is highly regulated in many countries, and the regulations vary among countries as well. Usually, professional certification is required for technicians. Aspiring PMU technicians undergo extensive training to learn the necessary technical skills, sanitation practices, and color theory so that they can perform safe, high-quality procedures.
How big is the PMU Industry?
The PMU industry’s growth has been exponential, especially over the past decade or so. According to a report by Global Market Insights, the international market size of PMU reached over USD 1.7 billion in 2022. Moreover, it is projected to grow at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2032.
In fact, the industry’s expansion is not limited to the Western market alone. In countries such as South Korea, China, and Japan, where beauty standards are more strictly imposed, the demand for PMU procedures has surged. These countries have rapidly become central hubs for innovation within the field, consequently influencing trends in Europe and North America.
What makes the PMU industry so popular?
You might be surprised at how big the PMU industry is, and will soon become. The appeal of this industry stems from several factors, for example-
Convenient and time-saving
In today’s fast-paced world, time is a valuable resource, and so is beauty. PMU helps in saving a significant amount of time by eliminating the need to apply daily makeup. Busy professionals, parents, and athletes enjoy the convenience of PMU as it allows them to effortlessly maintain their appearance.
Long-lasting results
While PMU is not permanent, it is long-lasting. These semi-permanent solutions can stay fresh for years, making it a worthwhile investment for those who want enduring beauty solutions. The durability of PMU, combined with its gradual fading process, allows enough flexibility of adjusting looks over time and adapting to beauty trends.
Enhanced Confidence and Self-Esteem
Many people turn to PMU not to simply avoid having to put on makeup every day, but to solve their cosmetic concerns. This can be things like thin eyebrows or uneven lip color, which often impact self-confidence. Moreover, people affected by medical conditions like alopecia or cancer treatments find PMU a powerful tool for restoring their appearance and self-esteem.
In conclusion, the PMU industry has gained all this popularity for its ability to empower clients. It offers room for self-expression and confidence-building, which significantly contributes to its appeal and market growth.